• Class
  Communication Design 2
  
  Year
  2011
  
  Project
  White Pine Trail State Park
  
  Instuctors
  William Culpepper
  
  Advisors
  Nic Mata
  
  Keywords
  Non-profit identity, collateral

• Students Katie Bell
  Benjamin Bialek
  Craig Cockerill
  Scott Deca
  Kate Dupon
  Brie Jepkema
  Keith Kuchek
  Samantha Martin
  Ashley Sudney
  Sarah Todd
  

In order to bring more brand awareness and consistency to the White Pine Trail State Park, which is a recreational trail that reaches from Grand Rapids to Cadillac in South Western Michigan. An identity was provided to the trail and applied to a series of signs, kiosks, and benches along it and in adjacent parks to help bring unity and a sense of connectivity to the trail.

The Trail Pals are a group of native Michigan animals that were created to help connect children with the trail and to get them excited about the outdoors. They appear in maps, on their own micro-site, and in a variety of other applications for the trail to create a learning environment for kids, and a way to actively engage them with the trail.