Specialty Shops

Branding, Systems

Designers determine the approach to the visual identity of a business organization based on functional criteria, vision, mission and positioning work.

Students were asked to develop the identity and communication programs for a new specialty shop opening in Michigan. Based on marketing research, this new small business will visually represent marketing and communication information while resonating with the target market.

Components included identity, business System, brochure, website, environmental graphics and identity manual.

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Calvin K Carter
Jade Kaufman
Tom Engelsman
Sarah Sawtell